BreakThrough Study Idea

"Team-nature" to elucidate from companies that have created new value.Yoshio Tanaka<Series 3 / complete>

Study Idea

2017.09.21

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Team nature to elucidate from companies that have created new value

In the past, work was born with one specialized technology, but it has become an era when it is difficult to win the competition alone. The importance of the team beyond the barriers in every industry is increasing.

As for innovation, there are many people who think of Steve Jobs co-founder / former CEO (CEO) of Apple Inc. There are not many opportunities to hear the phrase "to create the second Jobs". Not that he was thinking all of them all by himself.

In the meeting, he first tells his idea to the team.
When he finished talking, then says "Everyone understands what you should do?" This was his way and shapes them in various ways.

It did not mean that he understood all the mechanisms of the technology. For example, when he sees a very elaborate display, he can find the possibilities of it and incorporate it into the ideas even if he does not understand the mechanism itself. He was a right leader who took advantage of ideas.

However, it is not realistic to aim for his style.There are only a few people in the world who have establishes an enterprise by himself and have expanded its scale to several JPY trillion enterprises. It is a very difficult goal to say that one gets inside that few people.

However, it is possible for us to become Jobs as a team. What is needed then is that we do not think of resolving the problem by ourselves alone. Several companies work together to create a design and then get involved in parts and key components, and so on.

IBM, for example, had the power to handle all of the personal computer only at its own company, but the entire design (architecture) and system configuration are handled by itself, though, the CPU (central processing unit) is to Intel, the OS (basic software Wear) was decided to leave it to Microsoft Microsoft. They aimed to shorten the development period and introduced "IBM PC" with Intel and Microsoft.

What Intel and Microsoft were skillful in was that they did not become a "subcontractor". While seeking contributions and joint development, both companies would have been the subject of the design and specification of products of PC manufacturers. As a result, Intel and Microsoft have grown to become the world's largest corporate crown and are leading the IT industry.

Nikon and the Netherlands ASML of exposure equipment may be another clearer example. Nikon, who was able to handle everything and continued to work on its own while ASML with its power was not enough and continued the style of borrowing external forces even for a core component. The share of both companies has got reversed at a certain point, and it is now difficult for Nikon to catch up with.

As you can see from the examples that the era of large enterprises created something is finished. Then, as a team it may be more certain to aim for bringing out open innovation.

There, opportunities arise for Japanese small and medium enterprises. Supposedly it is easy to do it because they are small and medium-sized enterprise that makes decisions faster than a large company by combining it with other companies to make the best use of the lightness of SMEs and to create innovation and the world's top class good quality products.

<Series 3 / complete>


Yoshio Tanaka

Tokyo University of Science graduate school of innovation professor
Aoyama Gakuin University Graduate School Business Lawyer Visiting Professor
Participated in the National Institute of Advanced Industrial Science and Technology

Graduated from the Department of Electrical Engineering, Faculty of Engineering, Tokyo University of Science in 1973. In the same year, he joined Sumitomo Heavy Industries, Ltd. and engaged in system development such as online system design. In 1980, he joined IBM research and development manufacturing department. Assistant to the development, management and vice president of products, services and software for the world. In 1998, IBM Corporation R&D Aisi Pacific Technical Operation in charge. In 2001, he was a director in the R & D department planning and business development. In 2005, he became Microsoft CTO. In 2007, he joined the National Institute of Advanced Industrial Science and Technology, a professor at Aoyama Gakuin University graduate business lawyer. In 2009, Professor of Tokyo University of Science graduate school. Currently, he is a senior visiting researcher at International University GLOCOM, a member of the Japan Engineering Academy.

◇Main book:Verification of MOT History (joint work)" (Maruzen) 2008

Yoshio Tanaka (2017) / "Create an ecosystem by utilizing IT rather than monozukuri"
"Nikkei Business ONLINE", January 5, 2017

Series

Series 1 "Approach" that decides the outcome of surviving companies.

Series 2 It happens when we abandon the idea of "subcontracting" that is nine dramatic changes.

Series 4 The key to creating new value is "open discussion".

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