BreakThrough Study Idea

The key to creating new value is "open discussion".Yoshio Tanaka<Series 4 / complete>

Study Idea


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The key to creating new value is "open discussion".

In Japan, people are not at the center of a company or university to make a purpose, but as we are doing something, feeling the tendency to develop goals and move up. It seems that in the future SMEs will become more difficult to innovate in thinking approaches like big companies.

In the first place, it seems difficult for the existing companies to create something by bringing ideas from various positioned people. Even for "Things and Systems Association” and "Things and Systems Joint Council”that we are involved in, it aims to be able to debates with the removed barrier of launching a new business.

Companies in Japan tend to hate to discuss in open places, and even if you want to participate in a place where companies from other fields get together, it is not really uncommon for some of the executives to oppose and not go out. In order to prevent this, “Things and Systems Association” and "Things and Systems Joint Council" decided to request companies that the top executive’s understanding and to participate at the instruction from top executive.

In academic discourse it is called a collective intelligence, one challenge is put over the internet and to collect information to solve it from all over the world; this is also one method to resolve the problem. On the other hand, in recent years there are the cases that challenging problems by top-down method only, even in such an era, though, and then it has been left behind as a result.

For example, even in case of bringing examples, which you think them common to you, in order to intend to introduce to companies, enterprises from different fields may be conceiving ideas for completely different products and services. This will be a possibility to be the starting point for creating new businesses and social systems.

The problem here is whether we could spend time on other things while being chased by the latest technological development and efforts necessary for business. However, “Things and Systems Association” is once a month and two-hour gathering. The future ideas born from there and the stimulus that I gained will have a positive impact even when I return to the business to do in front of me. I think that it is the same even if we change the places.

There were some representatives of small and medium enterprises who listened to such a story at the lecture and immediately talked to us whether they could do something together. Then, the top person of the enterprise, in charge of R & D work, quickly transferred to Tokyo, and we were dealing with various matters for two years. Today, the position is exchanged with new personnel every 2 years. A system utilizing external institutions has been built up to instill the matters that can not be performed through in-house education such as open innovation and learning things outside.

It can be said an open-innovation of nurturing human resource.

Small and medium-sized enterprises are advantageous in footwork on such aspects. While taking such an advantage, if we put together a compact and comprehensive technology every enterprise, it will be another advantage and turn into spreading in industry, and then the industrial structure could change.

It is not per vertical or horizontal connection and industry type, but from now onward it is necessary to create a structure that connects with per mechanism. The new value creation exhibition that various small and medium enterprises participate in, there are many opportunities suitable for practicing open innovation. Also, as a place where such ideas are born in reality, please utilize the new value creation exhibition and make it an opportunity to create open discussion to select an enterprise to cooperate with in accordance with the goal aimed.

<Series 4 / complete>

Yoshio Tanaka

Tokyo University of Science graduate school of innovation professor
Aoyama Gakuin University Graduate School Business Lawyer Visiting Professor
Participated in the National Institute of Advanced Industrial Science and Technology

Graduated from the Department of Electrical Engineering, Faculty of Engineering, Tokyo University of Science in 1973. In the same year, he joined Sumitomo Heavy Industries, Ltd. and engaged in system development such as online system design. In 1980, he joined IBM research and development manufacturing department. Assistant to the development, management and vice president of products, services and software for the world. In 1998, IBM Corporation R&D Aisi Pacific Technical Operation in charge. In 2001, he was a director in the R & D department planning and business development. In 2005, he became Microsoft CTO. In 2007, he joined the National Institute of Advanced Industrial Science and Technology, a professor at Aoyama Gakuin University graduate business lawyer. In 2009, Professor of Tokyo University of Science graduate school. Currently, he is a senior visiting researcher at International University GLOCOM, a member of the Japan Engineering Academy.

◇Main book:Verification of MOT History (joint work)" (Maruzen) 2008

Yoshio Tanaka (2017) / "Create an ecosystem by utilizing IT rather than monozukuri"
"Nikkei Business ONLINE", January 5, 2017


Series 1 "Approach" that decides the outcome of surviving companies.

Series 2 It happens when we abandon the idea of "subcontracting" that is nine dramatic changes.

Series 4 The key to creating new value is "open discussion".

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