What are the "SDGs"?
Answering questions for those who feel left behind when it comes to SDGs!


SDGs is one of the themes for holding the New Value Creation Exhibition 2019. Every day, there are more opportunities to hear about SDGs in newspapers or on television. However, many people still lack a correct understanding of the SDGs. What kinds of activities are defined as initiatives to advance the SDGs? Also, what kinds of initiatives are required in the different areas of SDGs? This section contains a summary of links to related articles on the website and to related external websites. Please use this information to help incorporate SDGs at your corporation.



Response to SDGS: Globally and in Japan

The SDGs were adopted by the UN General Assembly in September 2015, based on a unanimous vote by more than 150 member countries. What kind of measures and initiatives are being implemented globally and in Japan?

Global Movements

The SDGs (Sustainable Development Goals) consist of 17 goals which are further divided into 169 targets. The goals must be achieved by 2030 and are aimed at achieving a sustainable world. Governments in various countries are developing policies and legislation to achieve the SDGs. At the same time, GAFA and other world-leading companies are accelerating their own response to the SDGs.

Movements in Japan

In Japan, "the SDGs Promotion Headquarters", headed by the Prime Minister, was established in May 2016. Then, based on discussions by "the SDGs Implementation Roundtable Meeting" composed of government agencies, private organizations, NGOs, NPOs, and other experts, "the SDGs Implementation Guiding Principles" were issued in December 2016. The principles determine the direction of future initiatives. An action plan has been formulated containing specific measures to address the eight priority areas of the Guiding Principles. Initiatives are being implemented in industry, academia, government, and the private sector.


Eight Priority Areas of the SDGs Implementation Guiding Principles
(1) Empowerment of All People, (2) Achievement of Good Health and Longevity, (3) Creating Growth Markets, Revitalization of Rural Areas, and Promoting Science Technology and Innovation, (4) Sustainable and Resilient Land Use, Promoting Quality Infrastructure, (5) Energy Conservation, Renewable Energy, Climate Change Countermeasures, and Sound Material-Cycle Society, (6) Conservation of Environment, including Biodiversity, Forests and the Oceans, (7) Achieving Peaceful, Safe and Secure Societies, (8) Strengthening the Means and Frameworks for the Implementation of the SDGs

Linking SDGs to business opportunities!
Experts in the "environment" and "nanotech" fields
analyze intersections between the current era and SMEs

"New Value Creation NAVI" interviewed experts in the fields of the "environment" and "materials such as nanotech" in regards to methods for linking the SDGs to business opportunities for SMEs. Each of the experts discussed their ideas from their own unique perspective. In this section, we once again introduce an overview of both series, and also focus on the corporations introduced in the articles. The diverse activities of each company provide valuable clues for responding to the SDGs.


Advisor at the Japan Association of Environment and Society for the 21st Century (NPO) / Director of the Japan Association of Environment and Society Research Center

Saburo Kato

Saburo Kato served as the first General Manager of the Global Environment Division at the Environment Bureau (currently the Ministry of the Environment) After retiring, he launched the Japan Association of Environment and Society Research Center, and the Japan Association of Environment and Society for the 21st Century. Through these organizations, he has addressed global environmental issues through a private position. Kato has been involved in the environment for more than 50 years in both the public and private sectors. How does Kato view the direction to be taken by SMEs in the era of SDGs? We will conduct an in-depth examination of this question through all four installments in the series.


>> Series 1:
Sustainable Development Goals (SDGs) have become an important management guidline for small and medium enterprises

>> Series 2:
Various business opportunities to be found within SDGs

>> Series 3:
Increased sales and enhanced management capabilities through SDG initiatives

>> Series 4:
Creating new value with SDGs as a compass and common language


Hotman Co., Ltd.
Increased new business transactions by manufacturing the first made-in-Japan fair trade cotton towel.

Discussing the significance of addressing SDGs with company representatives

We spoke directly with Ohkawa Printing Co., Ltd., a company featured in the series with Saburo Kato.


Ohkawa Printing Co., Ltd.

Ohkawa Printing Co., Ltd. gained many new business partners while incorporating the SDGs into its business strategy. At the 2nd Japan SDGs Awards, Ohkawa Printing was recognized by the Japanese national government as a "role model for other domestic and overseas corporations." We spoke with President & CEO Tetsuro Okawa regarding the important points for "why" the company started its initiatives and "how" it achieved success.


Ohkawa Printing's work towards the SDGS



>> Series 1:
Incorporating SDGs into the management strategy of an SME, acquiring many new business partners

>> Series 2:
Increasing employee understanding of SDGs and providing new value to society

What initiatives are required by the SDGs?
Introducing some examples by goal

What specific initiatives are required for each goal of the SDGs? Here, we highlight four goals and introduce some of the initiatives listed in the "Japan SDGs Action Platform" by the Ministry of Foreign Affairs.

Goal 3: Good Health and Well-being for Everyone

The aim of Goal 3 is to "ensure a healthy life and promote well-being for all people of all ages."


Adding functions which help maintain health to fiber materials
Miyama Co., Ltd.

A corporation aiming to solve social issues through the business of selling textile raw materials. In cooperation with various pharmaceutical companies in Japan and overseas, Miyama develops, processes, and sales various functional fiber materials that add performance such as antibacterial, antifungal, deodorant, insect repellent, and UV blocking. In addition to Goal 3, these business activities also contribute to the achievement of Goals 9, 11, 12, and 17.

Goal 9: Creating a foundation for infrastructure and technological innovation

Goal 9 aims to "build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation."


Geographic information system that can display superimposed data
Daiichi Sokko Inc.

Daiichi Sokko developed a Geographic Information System (GIS) that can display various related data of public infrastructure such as roads, rivers, water, and sewage in a composite and superimposed format on maps and drawings. These technological initiatives have assisted many municipalities in making quick and accurate decisions, thus helping them achieve Goal 11.

Goal 11: Creating sustainable cities and communities

The aim of Goal 11 is to "make cities and human settlements inclusive, safe, resilient, and sustainable."


Construction of an independent energy supply system
Seiko Electric Co., Ltd.

Seiko Electric promotes the establishment of a "local production for local consumption model of energy" so that people can continue to live with peace of mind even in the event of a large-scale power outage. Specifically, the company aims to achieve the optimal mix of electric vehicle (EV) batteries, stationary batteries, and renewable energy.

Goal 12: The responsibility of creation and responsibility of use

The aim of Goal 12 is to "ensure sustainable consumption and production patterns."


Recycling food waste into livestock feed
Japan Food Ecology Center, Inc.

Through an industry-academia-government partnership, developed a liquid fermented feed (Liquid Eco-Feed) that effectively utilizes food waste. The Japan Food Ecology Center has achieved a new business model with the two aspects of waste treatment and livestock feed manufacturing. These initiatives won the Chief's Award at the 2nd "Japan SDGs Awards". In addition to Goal 12, the initiatives also contribute to the achievement of Goals 2, 3, 7, 8, 13, and 17.


*The photographs used in this section are images which differ from the images of products, etc., of the four corporations introduced in these examples.

Presenting SDG initiatives by companies registered in the "New Value Creation NAVI"

Here are some of the products and services of "New Value Creation NAVI" registered companies that are contributing to achieving the SDGs goals.

Goal 3: Good Health and Well-being

The aim of Goal 3 is to "ensure a healthy life and promote well-being for all people of all ages."


AUSIRO miniplus with a completely new antibacterial mechanism

NanoCAME Co., Ltd.

An antibacterial agent with a unique mechanism in which "antibacterial nanoparticles" adhere to bacteria and promote autolysis. Since it is different from conventional antibacterial agents that sterilize with heat or toxicity, no resistant bacteria form, ensuring safe and secure infectious disease prevention measures. In addition, its extremely high stability makes its effect last for several hours on human skin and several days on furniture. Furthermore, since biodegradable material is used, the components do not accumulate in the soil, making it environmentally friendly.

Goal 7: Affordable and Clean Energy

The aim of Goal 7 is to “ensure access to affordable, reliable, sustainable and modern energy for all people."


Disaster countermeasures with the emergency power generation system "EPGS"

Maruhi Incorporated

A micro hydro power generator that generates electricity when installed in rivers and waterways. One of its advantages is that it can generate electricity with a small amount of water, so its impact on the environment is small. It can also be carried around as a set with a power storage system equipped with a solar panel, so it can be used as an emergency power supply in the event of a disaster. There are already inquiries from local governments and overseas.

Goal 8: Decent Work and Economic Growth

The aim of Goal 8 is to “promote sustained, inclusive and sustainable economic growth, decent work for all."


The software "Visual Teacher PRO" supports productivity improvements

Miki Electric Co., Ltd.

Software that displays work procedures as still images on tablet terminals and personal computers. Because you just need to touch the screen to move to the next step, even people who are not familiar with PCs can easily operate it. Effective for standardization of work, reduction of training time, and transmission of technology. A potential solution for Japanese manufacturing sites with various issues such as productivity, labor shortage, and business succession.

Goal 11: Sustainable Cities and Communities

The aim of Goal 11 is to "make cities and human settlements inclusive, safe, resilient, and sustainable."


Use for preventing heat islands!
The "K-Grand Series" makes use of waste tiles

Eco System Inc.

Waste tiles have had little use other than land reclamation. Eco System crushes and reuses them as paving materials for roads. Multiple types are available for different applications. For example, one type with a high water retention capacity is excellent for suppressing the rise in road surface temperatures, and can be counted on to reduce the temperature by at least 10°C compared to asphalt. It provides excellent scenery and people warm up quickly to it in community spaces such as sidewalks, park paths, and open spaces.

Goal 12: Responsible Consumption and Production

The aim of Goal 12 is to "ensure sustainable consumption and production patterns."


Lightweight but strong resin flooring
"Super Julight Series"

Keiyo Kogyo Inc.

Resin flooring that reuses used or defective polyethylene film. In addition to excellent water resistance and weather resistance, it is lightweight but hard to crack, and boasts a compressive strength that can withstand a vehicle weight of 80 tons. In addition to being used for floor protection at farms, factories, and event venues, it is increasingly being used as a component of other companies' products to expand functions such as water resistance, weather resistance, pressure resistance, and durability.

Proper use of water and CO2 reduction with the "Eco Touch" water saving device

Earth & Water Co., Ltd.

A water saving device that adjusts to nine types of water discharge just by installing it on a tap. This long-selling product won the Chairman Prize of the Energy Conservation Center, Japan at the 2008 Energy Conservation Grand Prize and has been installed at 7,300 facilities so far. Users are presented with the cost reduction benefits of water savings and the CO2 reductions calculated from the energy reductions for water purification and other purposes. Services based on these reductions have also been rolled out.

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